PREMIER
HELMETS
MADE IN ITALY
SINCE 1956, PREMIER HAS CREATED ICONS OF YESTERDAY, TODAY & TOMORROW. SHARP SILHOUETTES WITH UNMISTAKABLE STYLE AND THE SPIRIT OF INNOVATION.
ALL HELMET STYLES APPROVED FOR ROAD USE IN AUSTRALIA
TROPHY FULL FACE
A clean silhouette with flat jawline and smooth outer-shell. Comes with a retractable visor, for weather protection.
VINTAGE
An updated take on the time-tested open face helmet; The Vintage comes with an in-built, retractable visor for eye protection
MX
This style is reminiscent of 70s motorcross helmets. Vintage styling meets modern comfort and protection. Can be worn with an optional visor or goggles.
PETIT
A simple sleek helmet with a slimmer outer shell design - lightweight while providing a high level of protection. Can be worn with visors, goggles or as is.
HANDMADE TO SUPERIOR STANDARDS
Comfort.
Featuring a lightweight outer shell and breathable interiors, Premier Helmets are designed for riders who love to take the long road home. Extra soft cushion inserts ensure minimal movement and wind factor zero, without compromising on style.
Quality.
Every single Premier helmet passes through the hands of 65 qualified operators, with almost 80% of the production process completed by hand. Extensive research, innovative materials and advanced technologies has led Premier to be a global success.
Safety.
All Premier Helmets have been carefully constructed to meet rigorous European safety standards ECE22.05, with obsessively engineered design. Rated 4/5 on UK governments’ SHARP helmet testing. Legal for road use in Australia.
PREMIER HELMETS HISTORY.
Founded in Westminster, California, USA in 1956, the Premier brand gained instant acclaim for their innovative designs that were well constructed and stylish. Sooner after the production moved from America to Italy in 1987 where the brand continued to grow. A brand founded on a great passion for motorcycles has led to decades of dedication to research, technological innovation and an understanding of superior product safety. Pushing into the field of high-performance automotive helmets, the family-owned company have now set the benchmark for high quality manufacturing and delivering an immaculate end-product for the customer.
A FAMILY-RUN FACTORY
Premier’s certified lab carries out rigorous controls on all stages of design, development and production insuring the final products uphold all the requirements internationally of the ECE 22.05 standard. Every element is made in Italy, with the the full spectrum of production controlled and managed internally by the Madeo family; whose strong focus and passion is synonymous with their trust and reliability.
INDUSTRY TRAILBLAZERS
Premier have a rich history of acclaim, from street cred to stunt cred. They have been producing helmets for generations for many national post services, such as La Poste in France, and various fire brigades around the world. Premier was also the helmet of choice for the first ever stunt woman, Debbie Lawler (aka, The Flying Angel) and track legends Troy Bayliss and Phil Read.
THE PREMIER PHILOSOPHY
Experience, innovative research, and advanced technologies have led to the success of Premier Helmets. Drawing on 60 years of continuous technological and product innovation, Premier is an international leader in high quality motorcycle helmets, with an industrial plan exclusively dedicated to the production of fibre helmets.
Renowned Italian passion is channeled into every element of the business, including the strategic dynamics of marketing, investments in resources, innovative technology and design, and obsessive eye for product safety. The development and global success of Premier lies in their maximum attention to minor details.
A Premier helmet is an essential for every motorcycle rider.
2. INTERNAL SHELL
The inner shell is an essential part to assure the security and fitting of the helmet, this is moulded in EPS and can be produced with varying thickness. The shells produced by Premier can also be made of a single density or even double density in certain areas that need extra support. The internal shell design is continuously checked and updated by the R&D department to assure the maximum comfort for the user always assuring the highest energy absorption during impacts.
4. VISOR
Premier’s visors are injection moulded in Lexan, a high quality material that guarantees a very high rating of UV protection. Our visors are produced with a special anti-scratch treatment that gives the visors a stronger more resistant protective layer. Most of our helmets also have the Pinlock anti-fog system that reduces the risk of your vision being impaired due to fog inside the helmet.
MATERIALS &FEATURES.
1. EXTERNAL SHELL
Premier uses mainly tri-composite fiber products throughout the range but we know very well that the use of only precious material is not enough to obtain a good shell; for this reason several tests and continuous research has gone into developing exclusive new fabrics that Premier use to make their shells. The most advanced out of all the fabrics is “TVC”: a mix of Titanium, Vectran and Carbon which warranties a high security standard and an exceptional lightness.
3. INNER LINING
The use of extremely technologic fabrics and materials is what makes the production of Premier inner linings special. The fabrics are accurately selected so that they can guarantee a very high humidity absorption, resist for a long time and maintain the same comfort through the time. Premier fabrics are all made with a special antibacterial and anti-allergic treatment.
5. CHIN STRAP
The chin strap system is a very important safety element, it has the fundamental task to guarantee that the helmet will remain correctly placed on the head in the case of a crash. Severe and continuous testing is undertaken on every single part that of the chin strap to ensure the straps ability to hold and remain fastened. The fabric, locking systems and the bracket are all put through strenuous test in order to insure a high standard of quality and safety.
BESPOKE PRODUCTION
730
The number of days needed by the R&D team to launch a new product
79%
is the percentage of the production process that is made by hand
65
is the number of skilled workers that will work on a single Premier Helmet
17
the number of quality checks made throughout the production process
22
is the number of R&D technicians involved in the development of a new product
14
is the average number of steps it takes to pass an improvement or upgrade to a helmet
